attitude helsinki
This is how Attitude Helsinki grew from a new entrant into a strong player in a competitive field—through strategic social media.
The goal was to create a clear and consistent foundation for their social media. I developed their first-ever guidelines and strategy, defined the tone of voice, and refined their presence across channels.
I also introduced Reels content featuring teachers and authentic class moments—designed not only to attract new students, but to strengthen the brand perception among both new and existing audiences, while highlighting what makes Attitude unique in its quality and atmosphere.
Alongside the hands-on work, I supported the team through consultation, helping shape a more consistent and intentional way of approaching social media. This shift has continued beyond individual campaigns, enabling the brand to reach wider audiences more effectively over time.
The content reached strong organic audiences and helped bring more visibility to the brand.
[Add metrics here: e.g. engagement rate growth, reach increase, follower growth]
That same autumn, Attitude saw a record number of applicants.
In 2025, I continued by concepting and producing marketing videos that stood out in a competitive field, contributing to their most successful season to date (2024–2025).
RUISROCK
Building a season-long social media presence for one of Finland’s most iconic festivals.
The goal was to build a structured and engaging influencer-led social media presence in the lead-up to summer—ensuring both continuity and fresh relevance across channels.
Working through Mellakka Helsinki in spring 2023, I mapped out potential influencer collaborations for the season, identifying profiles that aligned with Ruisrock’s brand as well as its partners, including Coca-Cola, Orkla (Taffel), and Subway.
I was responsible for building a monthly content and collaboration plan for Instagram and TikTok—from March through August—creating a clear timeline of social activations. This included concepts such as a TikTok and Instagram Easter egg hunt, the “4 weeks to Ruissi” series, and “Ruissi memories” to kick off the festival season.
Alongside established collaborators, I sourced new, relevant influencer talent to bring fresh energy into the mix, ensuring the content felt both familiar and current.
The result was a cohesive and well-timed social media presence that supported audience engagement throughout the season. (And a happy customer!)
Beverage partners FINLAND
Planning and executing a PR seeding campaign to introduce a seasonal product to the right audience at the right moment.
The goal was to increase awareness of a new Lemon Spritz product variant and its smaller bottle size, positioning it as a fresh and approachable choice for spring and early summer, especially around the Vappu season.
I was responsible for the campaign end-to-end, from selecting and sourcing relevant influencers to planning the seeding approach, handling all communication, and coordinating deliveries. The focus was on identifying creators whose audience and content style aligned naturally with the product, ensuring authentic and high-quality visibility.
Despite the nature of PR seeding, where visibility is not guaranteed, the campaign generated strong organic results. The content reached over 30,000 people, including 17 Instagram Story frames and a high-visibility Reel from five creators.
The PR package itself also received positive feedback for its visual appeal and sensory details, supporting the overall impact of the campaign.
INGMAN
Executing a full influencer-led campaign for Ingman Soft, bringing a new product to younger audiences through TikTok.
Working through Mellakka Helsinki, my role focused on turning an existing concept into a fully executed campaign from start to finish.
The goal was to introduce a new soft ice cream product to younger audiences by leveraging commercial collaborations on TikTok.
I was responsible for building the campaign into a clear and actionable plan, creating the client presentation, and handling outreach to both influencers and their management. I also managed communication between all parties, ensuring a smooth collaboration process throughout.
In addition, I oversaw scheduling, coordinated deliverables, and followed up on content performance, keeping the project aligned from planning to execution.
The result was a well-executed campaign that translated a ready-made concept into concrete, engaging content, reaching the intended audience through relevant creators and a platform-native approach.
